The Logbook
Practical, sourced articles on AI, apps and marketing in India, written by the team that does the work. Every figure links to its source. For Gulf market insights, see our UAE team's articles.
The DPDP Rules were notified on 13 November 2025 and phase in until 13 May 2027. Here is what changes for lead forms, CRMs, WhatsApp lists, ads and children's data.
Read the articleCozy, open-world games for slowing down rely on a few deliberate design choices. We look at the principles, what the research does and does not show, and how we apply them in MindHarbor and ZEVORA.
A practical way to plan, write, audit and refresh content so a site becomes the obvious source on its subject, for both Google and AI answer engines.
WhatsApp pricing, policy and billing all shifted in 2026. Here is how to design an AI chatbot that is allowed, affordable and actually useful for Indian customers.
The India-UAE corridor is one of the most natural first export routes for Indian brands. Here is what changes in audience, language, platforms, marketplaces and compliance.
Points and streaks are easy to add and easy to get wrong. Here is what the research says about games and wellbeing, and the design rules we follow in GameHarbor, our calm arcade with an AI companion.
What the Conversions API and server-side tagging actually do, how to avoid double counting, how to raise match quality, and what India's DPDP rules mean for your setup.
Most Indian internet users prefer content in their own language. Here is how to choose languages, when to translate and when to transcreate, where AI tools help, and how to measure the result.
A practical technical SEO checklist for 2026, with Core Web Vitals thresholds, canonical and hreflang rules, JavaScript rendering checks and a robots.txt template for AI crawlers.
Most Indian marketing teams already use AI. Far fewer can show what it changed. Here is what the data says, which use cases earn their keep, and where to begin.
Chrome kept third-party cookies, but attribution did not get easier. Here is how to combine platform data, GA4, marketing mix modelling and lift tests into one honest view.
Shorts and long-form do different jobs. Here is how Indian brands can use each, link them together and measure what matters, using what YouTube has actually published.
Indian D2C in 2026 is a multi-channel game. Here is how to split effort between marketplaces, your own site and quick commerce, and why retention now decides who survives.
What the original GEO research actually found, what Google says about AI Overviews and AI Mode, where llms.txt really stands, and a measurement plan for Indian brands.
With Android on nearly every Indian smartphone, a progressive web app can reach most users without a store download. Here is where a PWA works, where it breaks, and how to decide.
How Meta ads actually work for Indian businesses in 2026: the unified Advantage+ setup, why creative is now your targeting, and how to choose between instant forms and WhatsApp.
A practical system for Indian B2B founders who want LinkedIn to produce conversations and pipeline, not just likes: what to post, how often, how to amplify and how to measure.
AI agents can take real work off a small team, but only if you pick the right tasks, set hard limits and design the handoff to a human before you launch.
A working local SEO playbook for businesses in Bengaluru and Kochi, covering Google Business Profile, categories, review rules, NAP consistency, location pages and regional-language search.
The store rules that delay first launches are rarely about code. This checklist covers accounts, testing, technical requirements, privacy declarations and India-specific points for both stores.
A strong name is one you can own. This guide covers the IP India public search, choosing Nice classes, TM-A fees for 2026, domain and handle checks and multilingual screening.
What Instagram has actually said about how Reels are ranked, and a practical operating plan for Indian brands: formats, length, trial reels, originality and the metrics that matter.
Six layers, a short list of sensible tools for each, and the integration rules that stop a small business from drowning in subscriptions that do not talk to each other.
All three stacks can ship excellent apps in 2026. The right choice depends on your team, your design ambitions and how close you need to sit to the operating system. Here is how to decide.
A rebrand fixes strategic problems, not boredom. Use this checklist to decide between a refresh and a full rebrand, plan the rollout and protect your search traffic.
The seven automations that do most of the work in a service business, each with its trigger, steps and the one metric that tells you it is working.
Performance Max can be a strong engine or an expensive black box. Here is how a small business decides which it will be, using the controls Google added in 2025 and 2026.
A practical way to estimate what your app will cost in India in 2026: scope tiers, the features that quietly double budgets, store and platform fees, and the running costs most quotes leave out.
Positioning is a set of choices, not a tagline. This framework walks Indian challenger brands through alternatives, category, frame of reference, proof and a one-page worksheet.
AI can multiply content output, but it can also flatten your voice and expose you to labelling, likeness and copyright problems. Here is a system that prevents both.
A practical way for Indian businesses to decide how much to spend on marketing and where it should go, combining a revenue benchmark with a bottom-up plan.
A decision guide for Indian teams choosing between Zoho CRM, HubSpot, Salesforce, LeadSquared and Freshsales, with a comparison table and the data residency facts each vendor actually publishes.
No articles match that search. .
Start a project
An AI system, an app, a brand or the marketing to grow it. Send a short note and we reply within one business day with questions, ideas and an honest next step.
Pilot
Old Port's AI guide to marketing, AI and apps
Pilot is an AI and can be wrong. It is built to disagree when the facts do. Do not share passwords or payment details.
