When to Rebrand and When Not To: A Decision Checklist
A rebrand fixes strategic problems, not boredom. Use this checklist to decide between a refresh and a full rebrand, plan the rollout and protect your search traffic.
Brand · Strategy and identity
We design logos and complete identity systems: marks, colour palettes, typography, iconography, imagery rules and templates. Everything is tested across screens, print, signage and social so the brand holds together wherever it appears.
When you need it
You are launching, your logo no longer fits the business, or every new flyer and post looks like a different company.
What is included
Primary, secondary and icon marks with clear usage rules.
Accessible palettes and type systems with licensing checked.
Patterns, icons, illustration and photography direction.
A practical book, not a museum piece.
Social, presentation, stationery and document templates.
Organised files in every format your team and vendors need.
Deliverables
How we work
Questions
Usually two or three distinct directions grounded in the strategy, refined through structured feedback rounds. Many weak options make decisions harder, not easier.
We run preliminary searches and design for distinctiveness. Formal clearance and filing should be done by a trademark attorney, and we coordinate with yours.
Yes. You receive vector source files plus web, print and social formats, and you own the final artwork.
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