DPDP Act and Rules: What Indian Marketers Must Change Before May 2027
The DPDP Rules were notified on 13 November 2025 and phase in until 13 May 2027. Here is what changes for lead forms, CRMs, WhatsApp lists, ads and children's data.
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AI & Automation articles.
Practical, sourced articles on AI, apps and marketing in India, written by the team that does the work. Every figure links to its source. For Gulf market insights, see our UAE team's articles.
Building a WhatsApp AI Chatbot for an Indian Business in 2026
WhatsApp pricing, policy and billing all shifted in 2026. Here is how to design an AI chatbot that is allowed, affordable and actually useful for Indian customers.
How Indian Businesses Are Actually Using AI in Marketing in 2026
Most Indian marketing teams already use AI. Far fewer can show what it changed. Here is what the data says, which use cases earn their keep, and where to begin.
AI Agents for Indian SMEs: What to Automate First, What to Keep Human
AI agents can take real work off a small team, but only if you pick the right tasks, set hard limits and design the handoff to a human before you launch.
Generative AI Content Without Losing Brand Voice or Creating Legal Risk
AI can multiply content output, but it can also flatten your voice and expose you to labelling, likeness and copyright problems. Here is a system that prevents both.
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