Topical Authority: Building a Content Strategy That Ranks in 2026
A practical way to plan, write, audit and refresh content so a site becomes the obvious source on its subject, for both Google and AI answer engines.
The Logbook
SEO & GEO articles.
Practical, sourced articles on AI, apps and marketing in India, written by the team that does the work. Every figure links to its source. For Gulf market insights, see our UAE team's articles.
Technical SEO Checklist 2026: From Core Web Vitals to AI Crawlers
A practical technical SEO checklist for 2026, with Core Web Vitals thresholds, canonical and hreflang rules, JavaScript rendering checks and a robots.txt template for AI crawlers.
Generative Engine Optimisation: How to Get Cited by AI Search in 2026
What the original GEO research actually found, what Google says about AI Overviews and AI Mode, where llms.txt really stands, and a measurement plan for Indian brands.
Local SEO for Bengaluru and Kochi Businesses: A 2026 Playbook
A working local SEO playbook for businesses in Bengaluru and Kochi, covering Google Business Profile, categories, review rules, NAP consistency, location pages and regional-language search.
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