Expanding an Indian Brand to the UAE: A Marketing Playbook
The India-UAE corridor is one of the most natural first export routes for Indian brands. Here is what changes in audience, language, platforms, marketplaces and compliance.
The Logbook
Brand Strategy articles.
Practical, sourced articles on AI, apps and marketing in India, written by the team that does the work. Every figure links to its source. For Gulf market insights, see our UAE team's articles.
D2C Brand Building in India in 2026: Channels, CAC and Retention
Indian D2C in 2026 is a multi-channel game. Here is how to split effort between marketplaces, your own site and quick commerce, and why retention now decides who survives.
Naming a Brand in India: Trademark Search, Classes and Filing
A strong name is one you can own. This guide covers the IP India public search, choosing Nice classes, TM-A fees for 2026, domain and handle checks and multilingual screening.
When to Rebrand and When Not To: A Decision Checklist
A rebrand fixes strategic problems, not boredom. Use this checklist to decide between a refresh and a full rebrand, plan the rollout and protect your search traffic.
A Brand Positioning Framework for Indian Challenger Brands
Positioning is a set of choices, not a tagline. This framework walks Indian challenger brands through alternatives, category, frame of reference, proof and a one-page worksheet.
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