Marketing Attribution in 2026: Cookies, GA4, MMM and Incrementality
Chrome kept third-party cookies, but attribution did not get easier. Here is how to combine platform data, GA4, marketing mix modelling and lift tests into one honest view.
The Logbook
Performance Marketing articles.
Practical, sourced articles on AI, apps and marketing in India, written by the team that does the work. Every figure links to its source. For Gulf market insights, see our UAE team's articles.
Meta Ads in India 2026: Advantage+, Creative Testing and Lead Quality
How Meta ads actually work for Indian businesses in 2026: the unified Advantage+ setup, why creative is now your targeting, and how to choose between instant forms and WhatsApp.
Performance Max for Small Businesses: When It Works, When It Burns Cash
Performance Max can be a strong engine or an expensive black box. Here is how a small business decides which it will be, using the controls Google added in 2025 and 2026.
How to Set a Marketing Budget in India: Methods and a Worked Example
A practical way for Indian businesses to decide how much to spend on marketing and where it should go, combining a revenue benchmark with a bottom-up plan.
No articles match that search. .
Start a project
Have a project in mind? Tell us where you are headed.
An AI system, an app, a brand or the marketing to grow it. Send a short note and we reply within one business day with questions, ideas and an honest next step.
- An honest read on where you stand today
- A plan built around your goals, not a template
- Straight talk on whether we are the right fit