Meta Conversions API and Server-Side Tagging, Explained
What the Conversions API and server-side tagging actually do, how to avoid double counting, how to raise match quality, and what India's DPDP rules mean for your setup.
The Logbook
MarTech articles.
Practical, sourced articles on AI, apps and marketing in India, written by the team that does the work. Every figure links to its source. For Gulf market insights, see our UAE team's articles.
The Minimum Viable MarTech Stack for Indian SMEs in 2026
Six layers, a short list of sensible tools for each, and the integration rules that stop a small business from drowning in subscriptions that do not talk to each other.
7 Marketing Automation Workflows Every Service Business Should Run
The seven automations that do most of the work in a service business, each with its trigger, steps and the one metric that tells you it is working.
Choosing a CRM in India: Zoho, HubSpot, Salesforce and 2 More Compared
A decision guide for Indian teams choosing between Zoho CRM, HubSpot, Salesforce, LeadSquared and Freshsales, with a comparison table and the data residency facts each vendor actually publishes.
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