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Practical, sourced articles on AI, apps and marketing in India, written by the team that does the work. Every figure links to its source. For Gulf market insights, see our UAE team's articles.
Most Indian internet users prefer content in their own language. Here is how to choose languages, when to translate and when to transcreate, where AI tools help, and how to measure the result.
Shorts and long-form do different jobs. Here is how Indian brands can use each, link them together and measure what matters, using what YouTube has actually published.
A practical system for Indian B2B founders who want LinkedIn to produce conversations and pipeline, not just likes: what to post, how often, how to amplify and how to measure.
What Instagram has actually said about how Reels are ranked, and a practical operating plan for Indian brands: formats, length, trial reels, originality and the metrics that matter.
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