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Notes From The Studio

The Logbook.

Field notes on brand, strategy and digital marketing, written from actual client work rather than borrowed headlines. Twelve entries to start, more logged as we go.

A whiteboard covered in sticky notes during a brand strategy session
Brand Strategy 6 min read

What Brand Strategy Actually Means (And Why Most Startups Skip It)

August 1, 2026
A whiteboard covered in sticky notes during a brand planning session
Brand Strategy 5 min read

Brand Identity vs. Brand Strategy: What's the Difference?

August 2, 2026
A team meeting around a conference table
Working With an Agency 7 min read

How to Choose a Marketing Agency: Questions Worth Asking First

August 3, 2026
Hands typing on a laptop while editing a website
Web Design & Dev 6 min read

What a Website Redesign Really Costs in 2026

August 4, 2026
Hands holding a smartphone displaying a social media feed
Social Media 6 min read

Why Your Social Media Isn't Converting (It's Probably Not the Content)

August 5, 2026
An analytics dashboard displayed on a computer screen
Performance Marketing 7 min read

Performance Marketing 101: A Founder's Guide to Paid Media

August 6, 2026
A collection of different coloured paints on a table
Brand Identity 5 min read

How Often Should You Rebrand? A Practical Answer

August 7, 2026
A hand sketching a wireframe layout on paper
UI/UX Design 6 min read

Five UI/UX Mistakes Quietly Costing You Customers

August 8, 2026
A team meeting around a conference table
Working With an Agency 6 min read

In-House vs. Agency: Who Should Run Your Marketing?

August 9, 2026
A billboard advertisement on the side of a city street
Campaign Management 6 min read

What Makes an Ad Campaign Actually Work

August 10, 2026
A camera, microphone, and monitor set up on a content creation desk
Content Creation 5 min read

Content Creation on a Small Budget: What's Actually Worth Doing

August 11, 2026
A collection of different coloured paints on a table
Graphic Design 5 min read

Graphic Design Trends Worth Following in 2026 (and Ones to Skip)

August 12, 2026