Graphic Design Trends Worth Following in 2026 (and Ones to Skip)
Home/The Logbook/Graphic Design Trends Worth Following in 2026 (and Ones to Skip) Graphic Design August 12, 2026 5 min read Graphic Design Trends Worth Following in 2026 (and Ones to Skip) On This Page Worth adopting: restrained, functional colour systems Worth adopting: type doing more of the work Worth skipping: hyper-specific trend visuals The actual […]
Content Creation on a Small Budget: What’s Actually Worth Doing
Home/The Logbook/Content Creation on a Small Budget: What’s Actually Worth Doing Content Creation August 11, 2026 5 min read Content Creation on a Small Budget: What’s Actually Worth Doing On This Page Spend on the source material, not the polish Pick one format and get consistent before adding a second Repurpose harder than you think […]
What Makes an Ad Campaign Actually Work
Home/The Logbook/What Makes an Ad Campaign Actually Work Campaign Management August 10, 2026 6 min read What Makes an Ad Campaign Actually Work On This Page One idea, not five A real goal, set before the brief Consistency across every touchpoint A plan for what happens after launch Big production budgets don’t reliably predict which […]
In-House vs. Agency: Who Should Run Your Marketing?
Home/The Logbook/In-House vs. Agency: Who Should Run Your Marketing? Working With an Agency August 9, 2026 6 min read In-House vs. Agency: Who Should Run Your Marketing? On This Page What in-house actually gives you What an agency actually gives you The question that actually matters Why most growing companies end up with both This […]
Five UI/UX Mistakes Quietly Costing You Customers
Home/The Logbook/Five UI/UX Mistakes Quietly Costing You Customers UI/UX Design August 8, 2026 6 min read Five UI/UX Mistakes Quietly Costing You Customers On This Page Making the primary action compete with everything else Designing for the happy path only Hiding cost or commitment until the last step Ignoring what happens on a slow connection […]
How Often Should You Rebrand? A Practical Answer
Home/The Logbook/How Often Should You Rebrand? A Practical Answer Brand Identity August 7, 2026 5 min read How Often Should You Rebrand? A Practical Answer On This Page Signs it’s actually time Signs it’s boredom, not a business need The cost of rebranding too often A useful test before committing There’s no fixed interval where […]
Performance Marketing 101: A Founder’s Guide to Paid Media
Home/The Logbook/Performance Marketing 101: A Founder’s Guide to Paid Media Performance Marketing August 6, 2026 7 min read Performance Marketing 101: A Founder’s Guide to Paid Media On This Page What “performance” actually means here The tracking has to exist before the spend Small budgets need tighter targeting, not less of it What to actually […]
Why Your Social Media Isn’t Converting (It’s Probably Not the Content)
Home/The Logbook/Why Your Social Media Isn’t Converting (It’s Probably Not the Content) Social Media August 5, 2026 6 min read Why Your Social Media Isn’t Converting (It’s Probably Not the Content) On This Page Engagement and conversion are different jobs Check who’s actually seeing it Look at what happens after the click What to actually […]
What a Website Redesign Really Costs in 2026
Home/The Logbook/What a Website Redesign Really Costs in 2026 Web Design & Dev August 4, 2026 6 min read What a Website Redesign Really Costs in 2026 On This Page What actually drives the cost Where budgets quietly balloon What a cheap redesign usually skips A more useful question to ask “How much does a […]
How to Choose a Marketing Agency: Questions Worth Asking First
Home/The Logbook/How to Choose a Marketing Agency: Questions Worth Asking First Working With an Agency August 3, 2026 7 min read How to Choose a Marketing Agency: Questions Worth Asking First On This Page Ask who’s actually doing the work Ask how they handle disagreement Ask what happens when something underperforms Ask what you’re actually […]