# Old Port India (Old Port Design LLP)

> Old Port Design LLP is an AI, app development and marketing agency in India with studios in Bengaluru and Kochi. It builds AI assistants and automations, Android, iOS and web apps, brand identities, websites and marketing campaigns, and publishes its own wellbeing games, GameHarbor and MindHarbor. Founded in Bengaluru in 2021, it has partnered with 100+ brands and is the India arm of Old Port, headquartered in the UAE as Old Port Solutions LLC.

Key facts:
- Legal name: Old Port Design LLP (India). UAE headquarters: Old Port Solutions LLC, https://oldport.ae/
- Founded: 2021, Bengaluru. Founder and Managing Director: Athul Iyju Jacob (https://www.athuliyjujacob.com). Operations Director: Gautham Krishna.
- Offices: Bengaluru studio (JP Nagar 7th Phase, 560078), Kochi branch (NRI Silicon Heights, 682021), UAE headquarters.
- Contact: hello@oldportindia.com, phone and WhatsApp +91 88488 02370 (India) and +971 52 961 4900 (UAE). UAE: info@oldport.ae, +971 52 961 4900.
- 100+ brands partnered with. Pricing: quoted per project after a free discovery call.
- Own products: GameHarbor, MindHarbor, ZEVORA (games); Gaatly (tech accessories brand).

## Services
- [AI solutions and automation](https://oldportindia.com/services/ai-solutions/): AI assistants, agents and workflow automation that do real work, with humans in the loop.
- [App development](https://oldportindia.com/services/app-development/): Android, iOS and web apps, from first prototype to store release and beyond.
- [Website design and development](https://oldportindia.com/services/web-development/): Fast, search-ready websites on WordPress, Elementor or custom code.
- [UI and UX design](https://oldportindia.com/services/ui-ux-design/): Interfaces people understand at first glance, tested with real users.
- [Brand strategy](https://oldportindia.com/services/brand-strategy/): Positioning, messaging and a clear reason to choose you.
- [Logo design and brand identity](https://oldportindia.com/services/logo-design-brand-identity/): Logos and identity systems that hold up everywhere.
- [Creative direction and content production](https://oldportindia.com/services/creative-direction/): One point of view across every campaign, shoot, reel and screen.
- [Graphic design](https://oldportindia.com/services/graphic-design/): Social, print, packaging and presentation design done properly.
- [Performance marketing](https://oldportindia.com/services/performance-marketing/): Meta and Google campaigns measured on leads, sales and payback.
- [Social media management](https://oldportindia.com/services/social-media-management/): Planned content and community management that builds an audience.
- [MarTech and marketing automation](https://oldportindia.com/services/martech-automation/): CRM, tracking and automation that connect marketing to revenue.
- [SEO and AI search visibility](https://oldportindia.com/services/seo-geo/): Visibility on Google and in AI answers from ChatGPT, Gemini and Perplexity.

## Games
- [GameHarbor](https://oldportindia.com/games/gameharbor/): A calm, harbour-themed arcade of 62 short games for mental wellbeing, with Ollie, an AI companion. Play: https://gameharbor.oldport.ae
- [MindHarbor](https://oldportindia.com/games/mindharbor/): A free open-world 3D wellness game: calm places to explore, twelve relaxing mini-games and spaces to breathe. Play: https://mindharbor.oldport.ae
- [ZEVORA](https://oldportindia.com/games/zevora/): A cozy 3D open-world exploration and life-sim adventure for mobile, beginning in Little Harbour.

## Clients (selected)
Emaar, Aster DM Healthcare, Zach & Kiki, Bauch for babies, Kome Vertika, Altara Social, GST Transport, Gaatly, YMCA, Rotaract, Dhanam, Eclipse, Mallu Cafe Radio USA, MAMS, Marian Academy of Management Studies, Poomkudy, Symbiosis Law School, Nagpur, The Brookside Club, Truebond, Goodwill PVC Pipes and Water Tanks, Baby Touch, AMES International, Little Flower U.P. School, Cherthala, 2M, r.a.l.f., Zaan

## Insights (The Logbook)
- [DPDP Act and Rules: What Indian Marketers Must Change Before May 2027](https://oldportindia.com/insights/dpdp-act-marketing-compliance/) (markdown: https://oldportindia.com/insights/dpdp-act-marketing-compliance.md): The DPDP Rules were notified on 13 November 2025 and phase in until 13 May 2027. Here is what changes for lead forms, CRMs, WhatsApp lists, ads and children's data.
- [Designing Calm: What Games for Slowing Down Get Right](https://oldportindia.com/insights/calm-game-design-mindharbor/) (markdown: https://oldportindia.com/insights/calm-game-design-mindharbor.md): Cozy, open-world games for slowing down rely on a few deliberate design choices. We look at the principles, what the research does and does not show, and how we apply them in MindHarbor and ZEVORA.
- [Topical Authority: Building a Content Strategy That Ranks in 2026](https://oldportindia.com/insights/content-strategy-topical-authority/) (markdown: https://oldportindia.com/insights/content-strategy-topical-authority.md): A practical way to plan, write, audit and refresh content so a site becomes the obvious source on its subject, for both Google and AI answer engines.
- [Building a WhatsApp AI Chatbot for an Indian Business in 2026](https://oldportindia.com/insights/whatsapp-ai-chatbot-business-india/) (markdown: https://oldportindia.com/insights/whatsapp-ai-chatbot-business-india.md): WhatsApp pricing, policy and billing all shifted in 2026. Here is how to design an AI chatbot that is allowed, affordable and actually useful for Indian customers.
- [Expanding an Indian Brand to the UAE: A Marketing Playbook](https://oldportindia.com/insights/india-uae-business-expansion-marketing/) (markdown: https://oldportindia.com/insights/india-uae-business-expansion-marketing.md): The India-UAE corridor is one of the most natural first export routes for Indian brands. Here is what changes in audience, language, platforms, marketplaces and compliance.
- [Gamification for Mental Wellbeing: Lessons From Building GameHarbor](https://oldportindia.com/insights/gamification-mental-wellbeing-apps/) (markdown: https://oldportindia.com/insights/gamification-mental-wellbeing-apps.md): Points and streaks are easy to add and easy to get wrong. Here is what the research says about games and wellbeing, and the design rules we follow in GameHarbor, our calm arcade with an AI companion.
- [Meta Conversions API and Server-Side Tagging, Explained](https://oldportindia.com/insights/server-side-tracking-conversions-api/) (markdown: https://oldportindia.com/insights/server-side-tracking-conversions-api.md): What the Conversions API and server-side tagging actually do, how to avoid double counting, how to raise match quality, and what India's DPDP rules mean for your setup.
- [Regional Language Marketing in India: A Bengaluru and Kochi Guide](https://oldportindia.com/insights/regional-language-content-india/) (markdown: https://oldportindia.com/insights/regional-language-content-india.md): Most Indian internet users prefer content in their own language. Here is how to choose languages, when to translate and when to transcreate, where AI tools help, and how to measure the result.
- [Technical SEO Checklist 2026: From Core Web Vitals to AI Crawlers](https://oldportindia.com/insights/technical-seo-checklist-2026/) (markdown: https://oldportindia.com/insights/technical-seo-checklist-2026.md): A practical technical SEO checklist for 2026, with Core Web Vitals thresholds, canonical and hreflang rules, JavaScript rendering checks and a robots.txt template for AI crawlers.
- [How Indian Businesses Are Actually Using AI in Marketing in 2026](https://oldportindia.com/insights/ai-marketing-india-2026/) (markdown: https://oldportindia.com/insights/ai-marketing-india-2026.md): Most Indian marketing teams already use AI. Far fewer can show what it changed. Here is what the data says, which use cases earn their keep, and where to begin.
- [Marketing Attribution in 2026: Cookies, GA4, MMM and Incrementality](https://oldportindia.com/insights/marketing-attribution-cookieless/) (markdown: https://oldportindia.com/insights/marketing-attribution-cookieless.md): Chrome kept third-party cookies, but attribution did not get easier. Here is how to combine platform data, GA4, marketing mix modelling and lift tests into one honest view.
- [YouTube in India: Shorts vs Long-Form Video for Brands](https://oldportindia.com/insights/youtube-shorts-vs-long-form/) (markdown: https://oldportindia.com/insights/youtube-shorts-vs-long-form.md): Shorts and long-form do different jobs. Here is how Indian brands can use each, link them together and measure what matters, using what YouTube has actually published.
- [D2C Brand Building in India in 2026: Channels, CAC and Retention](https://oldportindia.com/insights/d2c-brand-building-india/) (markdown: https://oldportindia.com/insights/d2c-brand-building-india.md): Indian D2C in 2026 is a multi-channel game. Here is how to split effort between marketplaces, your own site and quick commerce, and why retention now decides who survives.
- [Generative Engine Optimisation: How to Get Cited by AI Search in 2026](https://oldportindia.com/insights/generative-engine-optimization-guide/) (markdown: https://oldportindia.com/insights/generative-engine-optimization-guide.md): What the original GEO research actually found, what Google says about AI Overviews and AI Mode, where llms.txt really stands, and a measurement plan for Indian brands.
- [PWA vs Native App: When Is a Web App Enough in India?](https://oldportindia.com/insights/pwa-vs-native-app/) (markdown: https://oldportindia.com/insights/pwa-vs-native-app.md): With Android on nearly every Indian smartphone, a progressive web app can reach most users without a store download. Here is where a PWA works, where it breaks, and how to decide.
- [Meta Ads in India 2026: Advantage+, Creative Testing and Lead Quality](https://oldportindia.com/insights/meta-ads-india-guide-2026/) (markdown: https://oldportindia.com/insights/meta-ads-india-guide-2026.md): How Meta ads actually work for Indian businesses in 2026: the unified Advantage+ setup, why creative is now your targeting, and how to choose between instant forms and WhatsApp.
- [LinkedIn for B2B in India: Founder-Led Content That Builds Pipeline](https://oldportindia.com/insights/linkedin-b2b-founder-content/) (markdown: https://oldportindia.com/insights/linkedin-b2b-founder-content.md): A practical system for Indian B2B founders who want LinkedIn to produce conversations and pipeline, not just likes: what to post, how often, how to amplify and how to measure.
- [AI Agents for Indian SMEs: What to Automate First, What to Keep Human](https://oldportindia.com/insights/ai-agents-for-small-business-india/) (markdown: https://oldportindia.com/insights/ai-agents-for-small-business-india.md): AI agents can take real work off a small team, but only if you pick the right tasks, set hard limits and design the handoff to a human before you launch.
- [Local SEO for Bengaluru and Kochi Businesses: A 2026 Playbook](https://oldportindia.com/insights/local-seo-bengaluru-kochi/) (markdown: https://oldportindia.com/insights/local-seo-bengaluru-kochi.md): A working local SEO playbook for businesses in Bengaluru and Kochi, covering Google Business Profile, categories, review rules, NAP consistency, location pages and regional-language search.
- [Google Play and App Store Launch Checklist for 2026](https://oldportindia.com/insights/app-store-launch-checklist/) (markdown: https://oldportindia.com/insights/app-store-launch-checklist.md): The store rules that delay first launches are rarely about code. This checklist covers accounts, testing, technical requirements, privacy declarations and India-specific points for both stores.
- [Naming a Brand in India: Trademark Search, Classes and Filing](https://oldportindia.com/insights/brand-naming-trademark-india/) (markdown: https://oldportindia.com/insights/brand-naming-trademark-india.md): A strong name is one you can own. This guide covers the IP India public search, choosing Nice classes, TM-A fees for 2026, domain and handle checks and multilingual screening.
- [Instagram Reels Strategy for Indian Brands in 2026](https://oldportindia.com/insights/instagram-reels-strategy-india/) (markdown: https://oldportindia.com/insights/instagram-reels-strategy-india.md): What Instagram has actually said about how Reels are ranked, and a practical operating plan for Indian brands: formats, length, trial reels, originality and the metrics that matter.
- [The Minimum Viable MarTech Stack for Indian SMEs in 2026](https://oldportindia.com/insights/martech-stack-small-business-india/) (markdown: https://oldportindia.com/insights/martech-stack-small-business-india.md): Six layers, a short list of sensible tools for each, and the integration rules that stop a small business from drowning in subscriptions that do not talk to each other.
- [Flutter vs React Native vs Native: Choosing a Stack in 2026](https://oldportindia.com/insights/flutter-vs-react-native-vs-native/) (markdown: https://oldportindia.com/insights/flutter-vs-react-native-vs-native.md): All three stacks can ship excellent apps in 2026. The right choice depends on your team, your design ambitions and how close you need to sit to the operating system. Here is how to decide.
- [When to Rebrand and When Not To: A Decision Checklist](https://oldportindia.com/insights/rebranding-checklist-india/) (markdown: https://oldportindia.com/insights/rebranding-checklist-india.md): A rebrand fixes strategic problems, not boredom. Use this checklist to decide between a refresh and a full rebrand, plan the rollout and protect your search traffic.
- [7 Marketing Automation Workflows Every Service Business Should Run](https://oldportindia.com/insights/marketing-automation-workflows/) (markdown: https://oldportindia.com/insights/marketing-automation-workflows.md): The seven automations that do most of the work in a service business, each with its trigger, steps and the one metric that tells you it is working.
- [Performance Max for Small Businesses: When It Works, When It Burns Cash](https://oldportindia.com/insights/google-ads-pmax-small-business/) (markdown: https://oldportindia.com/insights/google-ads-pmax-small-business.md): Performance Max can be a strong engine or an expensive black box. Here is how a small business decides which it will be, using the controls Google added in 2025 and 2026.
- [How Much Does App Development Cost in India in 2026?](https://oldportindia.com/insights/app-development-cost-india-2026/) (markdown: https://oldportindia.com/insights/app-development-cost-india-2026.md): A practical way to estimate what your app will cost in India in 2026: scope tiers, the features that quietly double budgets, store and platform fees, and the running costs most quotes leave out.
- [A Brand Positioning Framework for Indian Challenger Brands](https://oldportindia.com/insights/brand-positioning-framework/) (markdown: https://oldportindia.com/insights/brand-positioning-framework.md): Positioning is a set of choices, not a tagline. This framework walks Indian challenger brands through alternatives, category, frame of reference, proof and a one-page worksheet.
- [Generative AI Content Without Losing Brand Voice or Creating Legal Risk](https://oldportindia.com/insights/generative-ai-content-brand-safety/) (markdown: https://oldportindia.com/insights/generative-ai-content-brand-safety.md): AI can multiply content output, but it can also flatten your voice and expose you to labelling, likeness and copyright problems. Here is a system that prevents both.
- [How to Set a Marketing Budget in India: Methods and a Worked Example](https://oldportindia.com/insights/marketing-budget-allocation-india/) (markdown: https://oldportindia.com/insights/marketing-budget-allocation-india.md): A practical way for Indian businesses to decide how much to spend on marketing and where it should go, combining a revenue benchmark with a bottom-up plan.
- [Choosing a CRM in India: Zoho, HubSpot, Salesforce and 2 More Compared](https://oldportindia.com/insights/crm-selection-guide-india/) (markdown: https://oldportindia.com/insights/crm-selection-guide-india.md): A decision guide for Indian teams choosing between Zoho CRM, HubSpot, Salesforce, LeadSquared and Freshsales, with a comparison table and the data residency facts each vendor actually publishes.

## Case studies
- [GST Transport L.L.C: Brand identity and website](https://oldportindia.com/case-studies/gst-transport/) (markdown: https://oldportindia.com/case-studies/gst-transport.md): A new identity, brand book, applications and website for GST Transport, a UAE heavy haulage and logistics company operating since 2016.
- [Terraco: Experiential design](https://oldportindia.com/case-studies/terraco/) (markdown: https://oldportindia.com/case-studies/terraco.md): A compact, open exhibition stand that lets visitors touch Terraco's finishes, see its projects and remember the brand, taken from 3D concept to the show floor.
- [YES Full Circle Solutions: Brand strategy](https://oldportindia.com/case-studies/yes-full-circle/) (markdown: https://oldportindia.com/case-studies/yes-full-circle.md): A three-week brand strategy engagement that clarifies how a Dubai waste management company explains its real-world impact, without changing what it does.
- [Spoon Lighting: Web, 3D and packaging](https://oldportindia.com/case-studies/spoon-lighting/) (markdown: https://oldportindia.com/case-studies/spoon-lighting.md): A website, in-house 3D product visuals, packaging and animated social content for a lighting brand with more than 2,000 products.
- [Road Haulier Transport L.L.C: Brand identity and website](https://oldportindia.com/case-studies/road-haulier-transport/) (markdown: https://oldportindia.com/case-studies/road-haulier-transport.md): Three premium wordmark directions that build the road into the RHT letters, and a seven-template WordPress website for a Dubai road transport and heavy haulage company.
- [First Wave Technology: E-commerce content and brand story](https://oldportindia.com/case-studies/first-wave-technology/) (markdown: https://oldportindia.com/case-studies/first-wave-technology.md): Amazon A+ content, a Brand Store and an AI-voiced brand story script that introduce a young Middle Eastern PC brand to shoppers and investors.
- [Elite Supps UAE: E-commerce and social strategy](https://oldportindia.com/case-studies/elite-supps/) (markdown: https://oldportindia.com/case-studies/elite-supps.md): A mobile-first Shopify store priced in dirhams and a launch social strategy for the UAE arm of an Australian sports supplement brand.
- [GameHarbor (our own product): App development and AI](https://oldportindia.com/case-studies/gameharbor/) (markdown: https://oldportindia.com/case-studies/gameharbor.md): Our own wellbeing app: a harbour-themed arcade of 62 short games in five categories, with Ollie, an AI octopus companion who chats by text or voice and guides breathing.

## Port Verdict
- [Airbnb: Airbnb switched off performance marketing and bet on brand](https://oldportindia.com/port-verdict/airbnb/): Verdict PASS. When travel collapsed in 2020, Airbnb froze nearly all discretionary marketing and found that most of its traffic came back anyway. It made the shift permanent, moved money from search ads into brand and PR, and posted its first full-year profit in 2022.
- [KitKat: KitKat lost 413,793 bars to thieves and turned it into a campaign](https://oldportindia.com/port-verdict/kitkat/): Verdict PASS. In late March 2026 a lorry carrying 413,793 Formula 1 themed KitKat bars disappeared in transit from Italy to Poland. KitKat answered with slogan-led humour and a public batch-code tracker, and the response won the PR Grand Prix for crisis communications at Cannes Lions.
- [Duolingo: Duolingo went meme-first on TikTok, then killed its own mascot](https://oldportindia.com/port-verdict/duolingo/): Verdict PASS. Duolingo turned a green owl into one of the most recognisable characters on TikTok, then staged his death in February 2025 for 1.7 billion organic impressions at almost no cost. The approach drove attention and growth, though a later AI backlash and a 2026 rebalancing show where its limits lie.

## Company pages
- [About and founder](https://oldportindia.com/about/)
- [Founder's personal site: Athul Iyju Jacob](https://www.athuliyjujacob.com)
- [Case studies](https://oldportindia.com/case-studies/)
- [Clients](https://oldportindia.com/clients/)
- [Contact](https://oldportindia.com/contact/)
- [Press kit and official company facts](https://oldportindia.com/press/)
- [Glossary of marketing, AI and app terms](https://oldportindia.com/glossary/)
- [Bengaluru studio](https://oldportindia.com/locations/bengaluru/)
- [Kochi office](https://oldportindia.com/locations/kochi/)
- [UAE headquarters](https://oldport.ae/)

## Optional
- [Full content summary](https://oldportindia.com/llms-full.txt)