# First Wave Technology: Amazon A+ content, a Brand Store and an investor brand story

Source: https://oldportindia.com/case-studies/first-wave-technology/
Client: First Wave Technology | Sector: Consumer computing | Year: 2025 | Location: Middle East
Services: Amazon A+ content, Amazon Brand Store, Brand story video script, Investor presentation storytelling
Agency: Old Port (Old Port Design LLP, India; Old Port Solutions LLC, UAE). Led by Athul Iyju Jacob.

## Summary

Amazon A+ content, a Brand Store and an AI-voiced brand story script that introduce a young Middle Eastern PC brand to shoppers and investors.

## The brief

First Wave Technology is a homegrown Middle Eastern computing brand making high-performance PCs and accessories, founded in 2024 and positioned between performance and affordability. On Amazon, plain listings made it look like any other box. For investors, the story had to land before the financial and technical detail did.

## The starting point

First Wave Technology is a consumer computing brand from the Middle East that makes high-performance PCs and accessories. Founded in 2024, it grew quickly across several countries with local assembly, agile supply chains and after-sales support, and it positions itself between performance and affordability.

The brand had two audiences with two different problems. Shoppers met it on Amazon, where a plain product listing gives a young brand no way to explain why it is worth choosing over established names. Investors met it in an investment proposal, where the financial and technical sections carry the detail but do little to communicate a vision. Old Port's role covered both: Amazon A+ content, an Amazon Brand Store and a brand story video script.

## The approach

### Turn listings into stories

A+ content turns a plain listing into a story. We designed A+ content for the product listings, using rich visuals, clear comparisons between models and the brand context a shopper needs to choose with confidence. The visuals were produced in Adobe Photoshop, working with Alvin Reji.

### Give the brand its own space

The Amazon Brand Store gives First Wave a dedicated destination on the marketplace to present its identity, its full range and its value proposition, rather than competing one listing at a time.

### Write the story for investors

The brand story is a brand and market introduction video that opens the investment proposal, played before the financial and technical sections. The script introduces the vision, the market opportunity and the value proposition, and it is structured to be infographic-friendly, with room for animated data, market trends and product highlights.

## Key decisions

### Lead the proposal with story, not numbers

Placing the brand story before the financial and technical sections means investors meet the vision and the opportunity first, and then read the figures with that context in mind.

### Write for an AI voice

The script was written for AI voice-over, with pauses, tonal cues and punctuation placed for natural delivery. The aim was a voice that balanced confidence, credibility and innovation, and that could be revised and re-recorded quickly without rebooking a studio. Using generative AI in brand work raises its own questions, which we cover in [generative AI content and brand safety](/insights/generative-ai-content-brand-safety/).

### Answer the shopper's question on the page

On Amazon, shoppers compare in seconds. A+ content and a Brand Store answer their questions on the page itself and help a young brand stand apart from established competitors, which is where trust and repeat purchases start.

## What was delivered

- Amazon A+ content for First Wave's product listings, with rich visuals and model comparisons.

- An Amazon Brand Store presenting the brand identity, full range and value proposition.

- A brand story video script for the investment proposal, written for AI voice-over and structured for animated data, market trends and product highlights.

Both the A+ content and the brand story are published as separate projects on Behance. This kind of marketplace content sits within our [graphic design](/services/graphic-design/) work, alongside the creative direction that ties it to the brand.

## Where it is used now

The A+ content and the Brand Store were produced for First Wave's Amazon presence, and the brand story opens the company's investment proposal ahead of the financial and technical sections. The project is documented on athuliyjujacob.com, with the A+ content and the brand story each shown on Behance.

## Delivered

- Amazon A+ content
- Amazon Brand Store design
- Brand story video script for the investment proposal, written for AI voice-over

A+ content and a Brand Store were produced for First Wave's Amazon presence, and the brand story opens its investment proposal.

## Links

- [A+ content on Behance](https://www.behance.net/gallery/240813083/E-Comm-website-Brand-A-Page-Content)
- [Brand story on Behance](https://www.behance.net/gallery/240798855/First-Wave-Brand-Story)
- [Project page by Athul Iyju Jacob](https://www.athuliyjujacob.com/work-first-wave-technology)